Trunk
As Publisher and Creative Director, I conceptualized, branded, and produced an award-winning global lifestyle magazine that elevated and re-imagined what a travel publication could be. The idea was to create a title for people that embrace travel, not as a break from life, but as a way of life.
The Trunk brand was defined by its imagery, design, voice, editorial content, advertisers, and partnerships with such brands as Emirates, Swatch, Missoni, Thompson Hotels, Swiss, Kartell...
Trunk was available in 20 countries worldwide and across the US in Barnes & Noble. The magazine won multiple awards for photography from SPD and American Photography and achieved an anomalistic 40% sell-through on newsstands.
